I hope everyone had a great Christmas and wishing everyone a Happy New Year!
Also, be sure to comment and ask me for more specific help if needed, or a specific topic you want me to blog about. I am more than willing to help anyone in any area of affiliate marketing that they need help in.
This post is for every affiliate who is using a landing page to help sell their product. You NEED your landing page to have a high quality score to keep your bid prices for keywords down. This will help lower your bids in Facebook Advertising too. Our main concern is to receive a high quality score from Google, because if your page has a high quality score there, then everyone else (MSN, Yahoo, Facebook, ect..) will give you a high quality score. Google generates the quality score from a very complicated algorithm that is impossible to explain. But, I will outline everything you need to do to receive a high quality score, and its importance in the algorithm from most important to least important.
Starting with the most important :
1.) Having original content about your product will instantly move you ahead of other affiliates.
2.) Keyword density (the number of times you use a keyword) is a huge factor. The ideal keyword density is between 11%-11.5%. Be sure you do not have over 20% though, this would be considered keyword stuffing and Google would penalize you. There are a bunch of free keyword density testing sites out there!Click Here to try one.
3.) You need to be sure to have a couple of other pages on your site, Google wants to see "About us" "Contact us" type pages to prove it is a legitimate web page.
The next couple are not very important, but could potentially be the difference between a high quality score and a low one.
4.) If you have a bunch of flash objects/images that make the load time of your page fairly long, then Google will rate you lower. They want Google users to click on pages that load fast.
5.) Lastly, don't have an extreme amount of links to your pitch page. If your link density is too high Google could potentially classify your page as a spam page.
If you follow those 5 steps your page WILL have a high quality score and allow you to bid lower on keywords while still staying on the front page of searches! And remember this works for Facebook Advertising too!
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