Friday, December 19, 2008

Dig deeper into Facebook Advertising!

Due to the popularity of the free Facebook Advertising coupons I decided I would dig into this topic deeper:

If you signed up today to the Facebook Advertising you would have $250 in your account. The obvious goal in mind is to find a product that sells! Which means, the product is making you more money than you are spending (in fake money). If you accomplish this goal before your fake money runs out then you have a profitable product that you can continue marketing with your own money!

How do you find that profitable product with a $250 budget?

1.) Think of three niches that you think are extremely popular right now. If you have no clue at all, then start browsing on the internet. There are profitable products EVERYWHERE.

2.) Take each niche and DIG DEEPER, browse the web for all kinds of products in that niche. Write down every product that you think is hot on the market now. Then with your list choose the best one. Be sure to make a list before you choose the best one, with so many products out there you will allow a couple to slip your mind. Now do this to your other two niches. At the end you should have 3 products that you expect to be winners.

3.) Take each one of your products and make 3-5 ads for each of them. Your ads can vary in multiple ways: change the picture, change the text, and/or change the targeted audience. Very simple changes can mean the difference between a successful ad and an unsuccessful one. Also, on each of your products set the budget to $15/day, this way you have a longer time to evaluate the progress of each product.

4.) After 3 days of Facebook advertising evaluate your results. At this point you will have spent $135 max. Look at the sales for each product, obviously you will want to keep the one(s) performing the best, and delete the campaigns that are under performing.

----If you didn't have any sales for any product consider picking the one you still think will perform and deleting the rest. But you must make changes to the ads of that product, because something is not converting them into a sale. For instance, you could try to include the price at the bottom of it to avoid clicks from people who are not interested in buying anything.

---- If you had one or multiple successful ones, but still didn't make enough money to cover your fake expenses (for the product itself), then dig deeper into them. Make even more of a variety of ads for that product by making the changes I listed above.

---- If you had a product that covers your fake expenses (for itself), delete everything else and just ride that one out. You reached the goal and are promoting a profitable product through Facebook Advertising!

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