Text ads are the most important asset to any successful affiliate. The ability to choose accurate and profitable words while staying within the character limit is the difference between an affiliate whose failed and one who is successful. You must think like a salesmen and communicate your desired message. The more specific the ads are the better. You must always try to put the consumer in a stronger personal attachment to the ad, because this will benefit you substantially. For example, a very basic personal attachment would be, Are you a female over the age of 35? Now, if she is, she is much more likely to click on your ad over the others because of the personal attachment she feels.
In addition, you cannot just leave the ad the way I typed it above. You must have very concise and relevant content too. By putting those together you will have a high CTR (click thru rate)!
Lastly, you must think about the physical appeal of your ad. You need your ad to be more physically appealing than the others, and you can do this in multiple ways. By placing trademark symbols, star symbols, or squiggly lines in key places will increase your CTR. Also, the way your ad is setup can affect the success of it as well. The best technique I have found, as far as setup is considered, is make the Title Short, your first line the longest, and your third line short again. This commonly known as the arrow technique. For some reason people are more inclined to pick it over other ads.
You will know be able to design a profitable ad!
Now you just have to worry about conversions!
Wednesday, December 10, 2008
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